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The MacArthur Research Network on Youth and Participatory Politics (YPP) formed out of recognition that youth are critical to the future of democracy and that the digital age is introducing technological changes that are impacting how youth develop into informed, engaged, and effective actors.

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Updated: 59 min 48 sec ago

For Young Voters, It’s About More Than Mueller

April 5, 2019 - 4:59pm

Young voters are unlikely to change their opinions on President Donald Trump based on the results of the special counsel’s investigation into his involvement in Russian interference in our 2016 elections, according to students  and researchers who track the youth vote.

According to the minimal information that’s been made public so far, Robert Mueller’s 22-month investigation did not find evidence of collusion between the Trump campaign and the Russian government. In his letter to congress, Trump-appointed Attorney General William Barr, said he found insufficient evidence to establish that Trump had committed that offense. Before his nomination, Barr called the investigation into obstruction-of-justice “fatally misconceived.”

“Regardless of what the report was going to find, I still feel like there are legitimate criticisms of Trump to be made, so it doesn’t affect how I’ll vote in 2020,” Hadeel Eltayeb, a New York University student, told YR Media.

She thinks her peers will hold similar views.

“Those who are fans of Trump are only going to feel vindicated by this, and those who aren’t are unlikely to change their minds because Russia isn’t the biggest reason people are opposed to him,” she said.

Young Trump backers, like Georgetown student Bobby Vogel, are saying the same.

“I was not surprised by the findings,” Vogel said. “But I read an article saying few voters said the investigation results would affect their opinions.”

Researchers largely agree.

A CNN Poll released on March 27 found only 13 percent of Americans say the Mueller report will affect their 2020 vote. Seven percent are more likely to support Trump based on the findings, whereas 6 percent are less likely to do so.

“Unless we really see a big fight from the Dems and some sort of additional legal action or investigation that carries through closer to November 2020, I don’t think it will directly impact youth in their choices,” said Sarah Yerkes, a Carnegie Endowment Fellow who has studied youth voting patterns.

What is likely to have an impact on young voters in 2020 is 2016 Russian interference more generally, even if Trump hasn’t been implicated.

As of this writing, this is still very much a developing story, especially since members of Mueller’s team have gone public with criticisms of Barr’s handling of their investigation.

Brandon Shi, a Columbia University student, said previous Russian involvement in U.S. elections will make him “more mindful about disinformation on social media.”

Eighteen-year-old Thacher Smith, who will be casting his first vote in a presidential election in 2020, told YR Media, “Russian intervention certainly affects [my] vote in the 2020 election as it creates a greater sense of urgency to preserve the principles of our democracy.”

But not all young people will feel that way, Yerkes believes.

“This additional element of uncertainty, the Russian interference, will likely lead some young people to stay home in 2020,” she said.

Abby Kiesa, the director of impact at CIRCLE — a Tufts University center that studies young voters and civic engagement — also thinks the interference may deter some young people from participating.

“It doesn’t lend a lot of support for people who think the system doesn’t facilitate as much change as they want,” she said.

But she also believes there are a lot of factors that go into people’s attitudes towards voting. The impact that Russian interference has on an individual young voter’s outlook “could be different depending on how a young person already views civic engagement or has participated themselves,” according to Kiesa.

Looking beyond Russian interference as an issue, some young people are saying the record-setting diversity of the new Congress is what will bring them to the voting booth in 2020.

“For the first time this year, I saw my ‘Palestinian-American-ness’ represented whole heartedly in American politics,” 19-year-old Anais Amer said. “I will vote in this coming 2020 election to make sure that this continues.”

Voting-age Americans under the age of 40 — Gen Z and millennials — will make up nearly 40 percent of the electorate in 2020 according to Pew. Targeting them and winning their support will present a unique challenge to an aging field of candidates.

The post For Young Voters, It’s About More Than Mueller appeared first on YR Media.

Categories: Blog

‘It Feels More Real’ — Life on a Border the President Threatened to Close

April 4, 2019 - 4:29pm

President Trump announced on Thursday that he won’t, in the immediate term, close the U.S.-Mexico border but instead will give Mexico a “one-year warning” before taking action. This message comes after Trump had taken to Twitter earlier to announce his frustration with Mexico’s failure to end illegal immigration.

….through their country and our Southern Border. Mexico has for many years made a fortune off of the U.S., far greater than Border Costs. If Mexico doesn’t immediately stop ALL illegal immigration coming into the United States throug our Southern Border, I will be CLOSING…..

— Donald J. Trump (@realDonaldTrump) March 29, 2019

….the Border, or large sections of the Border, next week. This would be so easy for Mexico to do, but they just take our money and “talk.” Besides, we lose so much money with them, especially when you add in drug trafficking etc.), that the Border closing would be a good thing!

— Donald J. Trump (@realDonaldTrump) March 29, 2019

This isn’t the first time POTUS has made these types of threats. Last year in response to the migrant caravan, Trump initially threatened to close the southern border but instead sent thousands of troops there to strengthen security.

To get a sense of how Trump’s latest threats are playing out in a border town, YR Media reached out to 24-year-old Estefania Castillo, whom we’d spoken to last year. Castillo lives in Ciudad Juarez, Mexico and is a graduate student at the University of Texas at El Paso (UTEP). She said it’s difficult to stay calm in light of the threats that feel more real and scarier to her this time around.

Castillo’s school took the president’s most recent threats seriously. They issued two letters to students expressing their support and notifying them of resources like housing, free food and “virtual counseling and immigration advising for those who are unable to come to the campus.”

Antonio Villasenor-Baca: When was that letter sent out and was it sent to the whole university or just to international students?

Estefania Castillo: There were two letters sent out. There was one by [UTEP President] Dr. Natalicio on Monday [April 1st]. That [letter] was sent out to the entire university. It [said] that UTEP was going to try to support international students as much as possible, offer free housing and free meals if need be. Then the same day, like an hour or two later, we got an email from the Office of International Programs. It gave instructions for Mexican students about what to do. It gave a website [that tracks] bridge closures. It also gave you a hotline and an email to contact if students get stranded or can’t cross. They told us a list of documents that we should be carrying around 24/7 just to avoid any problems. And it also said to ‘exercise good judgment because you are guests of Homeland Security.’

Excerpt from a letter from UTEP President to students, April 1 2019

AVB:  What went through your mind when you read those emails?

EC: The fact that the university sent an email made me really anxious and nervous because if [the school] sent an email, it must be something more real. It’s not just the president [of the United States] saying stuff, it actually may happen and the university is preparing for it. The fact that [UTEP] has places to stay, I mean it’s good to know just in case of emergencies, but It makes me worry. There are a lot of us that cross everyday, so I don’t think they have enough rooms for everyone. But it’s good that they have these free resources because obviously not everyone could afford to stay at a hotel or keep buying food. It’s nice to have the support of the university.  But at the end of the day it’s still scary.

AVB: So this varies from last time?

EC: This time it feels a lot more real for a few reasons. The last time it was just rumors here and there. The lines [at the border] got a little bit longer but not the way that it has now. Last time the express line was the same. Now, every morning I’ve been doing at least thirty minutes to cross. I mean that’s the express lane, that shouldn’t take you more than five minutes. The lines on the bridge are getting ridiculously long.The bridges, they closed off a lot of lanes because they have barbed wire and fences and there are CBP [Customs and Border Protection] officers everywhere. So it feels a lot more like they’re on high alert.

AVB: Are you planning on taking up the offer for one of these rooms?

EC: Fortunately, I have a lot of friends that live in El Paso and they have offered for me to stay there. I have one particular friend, she’s my best friend, who told me ‘You can stay here as long as you need.’ So I had already made arrangements. I’m leaving a bag of clothing with her, like essentials, a toothbrush, pajamas, some jeans and t-shirts just in case I get stuck here.

The post ‘It Feels More Real’ — Life on a Border the President Threatened to Close appeared first on YR Media.

Categories: Blog

Playlist: Mid-Tempo Monsters

April 3, 2019 - 6:39pm

Explore the trippy world of heavy bass music and mid-tempo madness with these monster tracks from our favorite artists in this emerging subgenre. Fusing early 00’s electro and industrial techno sonics with trap and dubstep these producers are pioneering the new sound and style of bass music and we are HYPED for the future of this new genre.

The post Playlist: Mid-Tempo Monsters appeared first on YR Media.

Categories: Blog

Asha Imuno Discusses the Importance of Honesty with “Full Disclosure”

April 1, 2019 - 4:35pm
Photo: Ivan Davalos / Edit: Asha Imuno

Asha Imuno wants to be known as an artist of the new age. The Moreno Valley, CA, native dropped his debut project “Full Disclosure” this past February. Imuno is part of the musical collective Raised By The Internet, which was formed in 2017 over social media. Imuno writes and composes music himself. He cites his musical background as always being a constant in his life, especially with his history of being a part of band in middle school and his keen interest in music composition. Just as the title suggests, “Full Disclosure” is an honest and vulnerable body of music. He doesn’t shy away from any topic, interweaving each song with his own experiences and genuine outlook on what life is like, as well as the promise of integrity and trueness.

After listening to his music, I found myself interested in not only the songs but in the artist behind them as well. I was impressed with how open he was about what was personal to him and how he framed it in such a way that anyone could relate to it. I recently got the opportunity to interview Asha, where we discussed vulnerability and the importance of self-expression, and how he utilizes them as tools of interconnection.

What does your musical background look like?

I grew up around music. From a young age, I was really interested in music and composition. Throughout middle school, I was a band kid and that was my thing for a while. In my freshman year of high school, I quit band to focus more on composition, starting with jazz and classical stuff, and then transitioning into R&B and then into hip-hop.

When did you first realize music was something that you wanted to do?

I think even when people started to take it seriously, I still wasn’t thinking about it as something that could become a really serious, professional thing. And it was only when I streamed my first single on all platforms and people responded to it in the biggest way, I think that was when I first realized that it could be something that I could do as a career.

I saw that you’re a part of the collective Raised By The Internet. Could you explain how that came to be?

So I found Jelani, the founding member of Raised By The Internet, just on Instagram while scrolling and I instantly really liked his music. And I started to take inspiration from it and we started exchanging messages back and forth, and he found my music after a while and really liked it too. He asked me if I wanted to join a collective and introduced me to everybody and I think a couple days after I joined the collective, we started working on our first project and finished it in like a week, and put it out not too long after that. And the rest is history.

Photo: Ivan Davalos / Edit: Asha Imuno

If you could, how would you describe yourself as an artist?

As an artist, I think I would describe myself as honest because that’s really the most important thing to me. With the music that I make, at least, is just being honest about my experiences, emotions, and just everything in my life. I like to let it bleed into my writing and even in my composition, structure, chords, everything. I just like to put myself on the table.

When writing a song, where do you get the most inspiration from?

I find the most inspiration from little everyday things, like normal, plain parts of my day. I feel like a lot of times in music, the goal is to be as dramatic and theatrical as possible but I like to write from the perspective of the average person, so that it’s something people can relate to. But I still try to take an in-depth approach to explaining my emotions and everything, so sometimes it’s the more dramatic parts of life. But for the most part, I take the most inspiration from regular stuff, things around me.

What does your songwriting process usually look like?

For the most part, it varies case to case. Sometimes I’ll just out and about and think of a bar and write it down, and come back to it later. Or sometimes, those notes just get lost and I never come back to it. But other times, I’ll sit at my desk with a clear goal and know that I’m gonna do with a song and it almost never goes exactly how I thought it would. Depending on whether I’m chopping a sample or playing chords, whatever it is. I might start with drums first and I could click the wrong sound and end up interested in a totally different kind of song and it changes everything.

Where did the idea for your album “Full Disclosure” first come from?

I had the idea of making an album in general for a really long time. I tried a bunch of different concepts and they just didn’t feel quite right, because I felt like I was trying to do too much for my first release. And I eventually just realized that the best idea would probably just be to introduce myself. I feel like the goal of “Full Disclosure” is to be vulnerable and open with the listener, and I feel like it’s pretty transparent. And that was my goal.

I love that you just mentioned being vulnerable because on your song “February Fever,” you sing about confessing your love to someone who then doesn’t take it seriously. Why do you think it’s important to showcase vulnerability in music?

I think vulnerability is important in music because real people are vulnerable and it humanizes not just me as an artist, but it humanizes struggle and makes it something that’s not so rare. It makes people feel like their experience isn’t something that just falls on them. And I feel like at the same time, it helps people become more attached to me as a character and as an artist because they can see themselves in the work that I do.

Photo: Ivan Davalos / Edit: Asha Imuno

What has been your favorite part of making music?

My favorite part of making music has been how unexpected collaborating could be or how spontaneous it could be. Songs like “New Eyes” on my album, that song was supposed to be just me, a cool little whatever song. But out of nowhere, I got the idea to put Damian on the song, and it took a long time but after he got everything back to me, it was a completely different concept it felt like. I think as a whole that’s the most fun, when somebody can share an idea with you and give birth to something that didn’t exist before.

What do you hope people take away while listening to this album?

I hope people take away a sense of self acceptance and willingness to be more vulnerable. Because there’s moments of extreme joy on the album, extreme despair, and love and stuff like that. And those emotions wouldn’t have been as visible had I veiled the way that I felt or chose to write about something that was cooler. I hope that people feel me as an artist and have a better understanding of what I plan to do in the future.

The post Asha Imuno Discusses the Importance of Honesty with “Full Disclosure” appeared first on YR Media.

Categories: Blog

Nude, Trans and Empowered

March 29, 2019 - 6:25pm

For these models, posing is personal. Beyond making it as a model, they’re striving to get rid of negative stigmas about trans and non-binary body types in society.

The post Nude, Trans and Empowered appeared first on YR Media.

Categories: Blog

Playlist: My Dad’s Music

March 29, 2019 - 5:50pm

When I was younger, my dad played only one genre of music at all times. Salsa. Naturally, I developed a resentment towards the genre as a whole, since it was all I heard. Growing up around kids roasting me for different parts of my cultural identity (such as salsa), I grew astray from the music. But as I grew up, I began accepting my culture and being proud of my identity. Now, I hold the genre close to my heart. Here’s a list of songs that remind me of my dad and some songs he always used to play.

Johnny Colon – Son Montuno Joe Cuba Sextet – Cuenta Bien, Cuenta Bien Oscar D’León – Lloraras The Brooklyn Sounds – Mirame San Miguel Arcangel Cheo Feliciano – El Raton Pochi y su Cocoband – Salsa Con Coco Roberto Roena – Que Se Sepa Afro-Cuban All Stars – Amor Verdadero Johnny Colon & Orchestra – Mira Ven Aca Willie Colón – La Murga

The post Playlist: My Dad’s Music appeared first on YR Media.

Categories: Blog

This is My Self-Care Routine — What’s Yours?

March 27, 2019 - 6:26pm

After two Marjory Stoneman Douglas High School shooting survivors died in apparent suicides in the same week, young people are talking about resilience and self-care, #MySelfCareRoutine.  

In a series of tweets, Parkland survivor-turned-activist David Hogg sparked the conversation. 

QT this with your self-care routine so we can all have a conversation about what self-care looks like, which is different for everyone

What self-care looks like for me is

-watching the office
-listening to Lo-Fi
-flying drones
-gardening #MySelfCareRoutine

— David Hogg (@davidhogg111) March 24, 2019

Hogg urged politicians to spend money on school mental health services instead of arming teachers. 

Stop saying “you’ll get over it.”

You don’t get over something that never should have happened because those that die from gun violence are stolen from us not naturally lost.

Trauma and loss don’t just go away, you have to learn to live with it through getting support.

— David Hogg (@davidhogg111) March 24, 2019

People across the country are adding their own #MySelfCareRoutine posts, sharing how they cope when things get tough. 

#MySelfCareRoutine looks like:

– working out
– playing the piano
– sharing with friends
– meditating when I can

We (and I especially) need to remember that if we can’t care for ourselves we can’t help anyone else https://t.co/WR7uxKsPq3

— Ethan Somers (@ethanjsomers) March 24, 2019

Best advice I ever got: Start the day by making your bed. For one, it means you got out of it. Secondly, it means no matter what crap life throws at you, you got one thing done today. And it encourages self. My daddy taught me that, the army taught me that and I’m passing it on.

— True Blood Net (@truebloodnet) March 24, 2019


-bubble bath
-spa day w/ massage
-dance party
-carefully chosen tv show
-angry cry w/ prayer
-face mask
-look for beauty
-sit or walk in nature
-coffee or smoothie
-sleep or nap
-sit/rest in the sun
-fresh sheets https://t.co/HFsEeIgKRL

— Jennifer Smith (@JenRachelSmith) March 24, 2019

My self-care routine
-stream feel good shows/movies I’ve already watched
-take a nap with the kitties
-clean up around the house/laundry
-see a friend or family member
-personal hygiene/dress nice#MySelfCareRoutine

— juliet (@julelouise) March 24, 2019

When it comes to my self-care routine, I like focusing on things that make me feel productive. Things like cleaning my room, going to the gym or practicing a forgotten hobby make me feel better. By doing something to improve myself, I can channel my stress into something positive.

Sometimes, you have to pause and ask yourself if you’re okay. If the answer is no, here are some suggestions people on Twitter are sharing. 

This helps me! #MySelfCareRoutine pic.twitter.com/zThuBE3Wlq

— Christine Parker (@ceemarieparker) March 24, 2019

If you are in crisis, please call the National Suicide Prevention Lifeline at 1-800-273-TALK (8255), or contact the Crisis Text Line by texting TALK to 741741.

#MySelfCareRoutine involves:
• being outside with my soccer ball
• listening to music
•laughing while watching my favourite comedies
•watching Scooby doo
It’s so important yet so often neglected to look after oneself. We must ALL make it a priority. #selfcare

— Kristen J. Prior (@KristenPrior) March 25, 2019

my self care routine (not in order and not always helpful. but i constantly try my best!!)
– journaling
– facetiming a friend
– spoken word and poetry
– counseling!!!
– practicing gratuity
– exercise
– calling my mom
– celebrating my small victories#MySelfCareRoutine https://t.co/r86Zz08bgJ

— kaylalala (@kayranguyen) March 25, 2019


– working out, especially yoga
– Walking, especially with family
– talking to family and friends
– working, because I love it
– meditating
– cooking while listening to music This list evolves as I do

— Lisa Bishop (@lisabishop34) March 24, 2019

The post This is My Self-Care Routine — What’s Yours? appeared first on YR Media.

Categories: Blog

Inside The Industry – Hunter Marshal

March 27, 2019 - 5:43pm

In this week’s Inside The Industry, we meet Hunter Marshal, a very talented and hardworking individual in charge of Culture Marketing at Red Bull. He produces the Red Bull Music Presents shows and helps bring brand awareness to local artist communities. Hunter has been integral to the execution of numerous shows from artists like Kaytranada and Mr. Carmack to P-LO and ALLBLACK. Each of these shows has a story behind them — they celebrate the unique culture of different communities on the West Coast. In this interview, Hunter explains the ins and outs of his job, what it takes to throw a successful event, and gives out some free game to the youngsters.

EDEL: What is your job title and what are the main aspects of your job? Basically, what do you do?

HM: I work at Red Bull, the energy drink company, and my role is the Culture Marketing Manager for the Pacific Northwest. Basically, my job is kind of two parts — one, I produce all the Red Bull Music Presents shows for the Northwest. That would be Central California up to Seattle, Alaska, and Hawaii. Any of these shows that Red Bull does in terms of music or dance, I would be leading that with my team. We do a lot of emerging music shows, showcases, parties, concerts and work with local creatives in different markets to create these unique experiences. We did one in Oakland in July around the Oakland DJ community. [It focused around] the contribution of DJing [in] keeping Oakland’s music culture alive with the absence of live venues. We brought like six of the most influential DJ crews of the last five years from Oakland and did this celebration/dance party with them. It was two floors at Jeffrey’s Inner Circle in Downtown Oakland. [All the events] have a story like that. I had another one in December in the Bay with P-LO, called “Generations” which looked at the lineage and contributions of the Filipino American community to Bay Area music culture, history and broader hip hop culture. I did one in Hawaii with Kaytranada and Mr. Carmack celebrating the underground nightlife culture of Hawaii. We took over a warehouse and converted it into a one-night-only club. We’re taking these local storylines and creating unique experiences that are supposed to inspire and engage local music audiences.

So, that’s a big part of my job. The other part is bringing Red Bull into these different communities —- aligning our brand with the cool folks moving culture forward in their communities. At the end of the day, we’re promoting a product, but you know it’s really building brand awareness and credibility in these important communities for local scenes. So that’s what I do — creating shows and relationships on behalf of the brand.

EDEL: You also played a pivotal role on the Oakland Music Festival?

HM: Yes. I was part of the team that launched OMF in 2013. We launched over by the New Parish in Downtown Oakland and it had a indoor/outdoor stage with headliners like the Coup and Dam-Funk. We started there with about 700 people and then we ended up moving over to Franklin and Broadway where Pride is normally held. The next year, 2014, we had Dom Kennedy, SZA, SoSuperSam and Esta all before they popped off. So that was super tight.

I first came on to do marketing. I did all the marketing and PR for the first year and then the second year I took on booking as well. In 2015 we had Anderson .Paak and Goldlink and the festival kept growing, like to about 3,500 people.

I was also doing club promotion stuff at that time. I actually got my start in San Francisco. There was a club in the Mission called Som. I used to hella like going there. It was my favorite spot to go to. They posted on Facebook one day that they were looking for a social media intern so I hit them up and sent them my resumé. I ended up meeting the owner and his wife (this guy Kobo) and he kind of became my mentor. Then about a month in he hired me part-time to do all the social media, the newsletter and the calendar. He took me under his wing and helped me do my first event. He’s been my mentor ever since. Then he brought me into the festival (Oakland Music Festival). He ended up bowing out of the festival because he had a kid and so I took his spot. I did that for like five years and that’s where my story started and how I got to this point.

Photo from 2015 Oakland Music Fest

EDEL: Did you know that you were going to end up doing what you do now?

HM: I’ve always been a music head — in college I had a radio show and I was always the person that made CDs for people. So I knew music was something I was passionate about, but didn’t know where it would take me. I wasn’t really a performer or nothing — that’s not really my thing. I don’t necessarily like being on stage, but I still wanted to be around music. I worked on some concerts in college. I had a part time job promoting shows on campus and then I got a job at a PR agency. But when I came back to Oakland I got that internship at Som and it just built from there.

I think after I started doing more clubs and promotions, it began to feel like, “Oh this is something I could do.” I was doing a lot of social media for different spots like club 330 Ritch (which is no longer open). I was doing social media and digital marketing for them and finding gigs but it wasn’t a full-time thing. It was always a side gig for me while I had a regular job, but I wanted to do more of it. Then once I started on the festival (OMF), people really started to hit me for bigger projects and I started to think to myself, “I do want to try to make this my thing,” but it was a gradual process. It probably happened over about four or five years. I started to think, “Oh there is an opportunity to do music as a career even though I’m not necessarily a musician.” I tried to do promotion and social media freelance and do the festival but that was hard. Honestly, it’s a big gamble and there are a lot of expenses in doing music and event production, in particular festivals. I learned a lot from that — how to best throw an event, where I need to spend the money, what type of talent and audiences I need to be going after. I think I learned a lot from OMF but I honestly had to step away from it for awhile. I had been running it for a while and it hadn’t taken off the way that I hoped. Then Red Bull came knocking. They hit me up and offered me this position. So it just paid off after putting in that work.

EDEL: I feel like what you said about wanting to work in music, but not be a musician on stage, probably speaks to a lot of other individuals. So in regards to that, what are some other avenues people should explore if they want to work in music?

HM: Yeah, I have a lot of friends that work in music now and a lot of them aren’t on the stage. There is definitely a whole industry behind everything. It’s about really getting out there, finding out what you’re good at, what you want to do, where you can contribute and going after it. There’s a lot of opportunities, whether it’s doing production, working directly with artists, being a stagehand or actually doing event production. Or you could do music production and be behind the scenes creating the songs with artists or songwriters. You could write about music, you could do marketing, you could do talent buying. There’s a lot of different avenues to get involved in music without being a musician

The more you can do, the more valuable you’ll be to whoever you’re going to be working with and the more opportunities will come your way. A lot of times when you get into the industry you have to be able to wear multiple hats and do a lot of different things. You have to be able to fill a lot of holes on your own and then as you get bigger and more specialized, you can build out a team and start to focus on certain things.

EDEL: What are the pros and cons of your job?

HM: The pros, I get to throw shows. I’m about to go to Hawaii for a week to throw a party and get paid for it, that’s a pretty big pro. I get to travel a lot and work with a lot of different artists, especially up-and-coming artists and promoters that are really passionate about what they’re doing and about the music and their communities. Red Bull has really empowered me to give back. I think doing the Oakland Music Festival was a project of love trying to give back to my city and community, but I could only do so much as an independent person/independent business. But now with the backing of a larger corporation, I can do some of that same stuff and have a lot more to offer. So that’s a big pro for me.

The cons. I work all the time and travel too much sometimes. The stakes are very high and it can also be a high-stress job at times. I have to deal with a big corporate process for certain things. You have to stick to a process and get a lot of things approved — it’s not always the most efficient or fun part of the job but it comes with the perks that I get. Another con is I can’t work with everyone. Sometimes people think, “Oh you’re at Red Bull and you should be able to do whatever — you’ve got unlimited funds and you should be back in on my projects.” And in reality, I can’t always do that. Those are the things that are cons, but for the most part I love my job.

EDEL: What are the ingredients for a successful event?

HM: That’s a good question.

A successful event can be defined differently, it’s not necessarily always measured by having hella people show up. You can have a small event be the most impactful. Sometimes it’s better to do a smaller thing and do it really well. Just get the right folks in there and make the event something that’s either going to inspire them or connect them to each other. I always look at it like how are people going to remember this? How are they going to experience this? Is the goal to get people to just have fun? Or is it to get them to have a conversation about an important issue? Is it just for them to feel better and heal after something traumatic? Or is it to celebrate something beautiful? There are different objectives for every event. I think approaching an event with that in mind and being very deliberate makes it so that everything you do is focused on that intention. A lot of people are like, “Oh we’re going to throw this event,” and then they don’t necessarily plan or they don’t put as much thought into the execution and how people are going to perceive it. That’s where you can get into trouble. It’s really understanding who’s coming to the event and how you can do those extra things that they’re going to remember.

EDEL: If you can give one piece of advice to up-and-coming/young entrepreneurs in the same field, what would it be?

HM: I have a couple, actually. One, I would say just keep doing it. It’s tough to be an entrepreneur and it’s tough to be in the music industry but the people that make it are the people that keep going. Definitely keep pushing and learn from your mistakes. Get a mentor. It’s opened a lot of doors for me to have a key mentor but I really had multiple mentors, big homies and homegirls. I think that’s a key thing for a young entrepreneur or creative that want to really make it. It’s about finding those people that are going to help you understand how to grow and what you need to do. Then I would say build a team, you can’t really do a lot of this stuff on your own. Understand what your strengths are and what your weaknesses are and then find people that can help you fill the gaps. Even if you’re good at a lot of stuff, someone is going to be better at certain things and as you get bigger projects, you’re not gonna be able to do everything. That’s something that I’ve been learning and practicing more. As my projects get bigger and more complex and I have more of them, I realized that I can’t spend as much time on certain things. I need to see the bigger picture and make sure everything happens and coordinate the teams. I think if you spend time building a really solid team that you can you can grow with, you’re just going to be that much stronger. We had a situation for the festival where we grew really fast and then we had to scale back and regroup and get the team up so that we could grow again. So I’d say, just being perseverant and really dedicating yourself to it. That’s what I would I would tell any entrepreneur or creator.

The post Inside The Industry – Hunter Marshal appeared first on YR Media.

Categories: Blog

Why It’s So Hard to Erase Hate Speech Online

March 27, 2019 - 12:17pm

A Netizen’s Guide to the 21st Century’s Eight Hells

The good news is that we’re not quite completely numb to horror.

That’s an odd way of starting off a piece about online hate speech and why it’s so hard to stamp out. But in the wake of a horrific act of violence that was born — at least in part — online, it is important to take a moment and acknowledge that we’re not numb.

As a species, humanity hasn’t accepted this cycle of hatred and violence as our final resting state, even if the online world we’ve built seems to be uniquely suited to spread anger, fear and hatred.

Some of that seems to be a function of human psychology: it’s always easier to believe something bad about yourself or someone else than it is to believe something good. Social media technology puts an emphasis on sharing, and the more you’re exposed to extreme ideas, the less resistance you have to sharing them.

What follows is a Dante-like walk through the 21st Century’s eight digital hells. Like the poet, we start at the outer gates of the inferno and make our way down to the pit itself.


While no longer as “anything goes” as it once was, it’s still possible to find subreddits (translation for boomers: a forum dedicated to one topic moderated by a user) with a dark edge to them on the “front page of the internet.”

2015 saw a wave of forums shut down for harboring hate, and in the wake of the Charlottesville white supremacist rally that led to violence and death, the company began another purge. The 2015 purge led to a backlash against the company, but post-Charlottesville the culture has changed (in part because the worst offenders haven taken refuge in other online spaces).


Everyone knows that conversations on Facebook can devolve into hate speech, but the social network doesn’t quite have the reputation of being where the worst of the worst organize.

Unfortunately with a user base that numbers in the billions and a reach that nearly encompasses the globe (China, not so much), even if a small percentage of malicious posts get through that can mean millions of users exposed to hate speech and plenty of hate groups connecting.

To deal with the glut of content, Facebook relies on outside contractors to review and moderate all kinds of nastiness. It’s a job that leads to burnout, and sometimes even the radicalization of the moderators. It turns out that if you look at posts about things like flat-earth conspiracies all day, you may start to believe them.

When Facebook has taken a stance on policing political speech in the past, they’ve been called out — particularly by right-wing politicians, who have a major talking point around conservatives being silenced online. Purges of political pages have lead to cries of censorship from both the left and right as Facebook tries to cull what it calls “coordinated inauthentic behavior”, aka getting rid of bots, trolls and other spammers who sway discourse through artificially-created volume.

This would be less of a problem if white nationalist terrorists, like the one who took so many lives in Christchurch, didn’t draw inspiration from mainstream right-wing politicians. Not to mention the fact that Facebook’s drive to get people to embrace livestreamed video enabled the Christchurch gunman to do exactly that until the feed was taken down. Unfortunately, it wasn’t fast enough, as the graphic video still spread prolificly. 


Facebook may be the center of gravity online, but the bleeding edge of culture happens on Twitter. When it comes to hate groups, the company has long had a problem — some of it technical, some seemingly a matter of will — with dealing with the worst offenders.

Twitter, after all, is where public shaming and harassment campaigns are a daily occurrence. There isn’t a part of the political spectrum that isn’t guilty of brigading users for one reason or another. But the presence of neo-Nazis and radical anti-feminists on the platform have led to cultural firestorms that have largely set the tone for the cultural conversation.

Meanwhile, just last week Republican Congressman Devin Nunes sued the company for $250 million for allowing parody accounts like @DevinCow, to mock him. Lawsuits like this can have a chilling effect on the company’s moderation policies, and could lead to Twitter clamping down on political speech across the board. That, or back away from doing any moderation at all if it is deemed less likely to lead to costly lawsuits.


At this point in its life, YouTube is practically a utility. So much video is uploaded onto YouTube each minute that it would take many lifetimes to watch it all, let alone moderate it.

To organize it, the company turns to algorithms. Not just so that there are nice buckets of content, but so that people keep watching video after video. All so that YouTube can show you five seconds worth of an ad you can’t skip through.

As it turns out, this incentive to keep people watching is also a great tool for radicalizing people politically, or organizing child porn rings in comments sections. By creating a system that values similarity — you liked this, and so did someone who liked something else you liked, so maybe you’ll like this other thing they liked — YouTube has basically unlocked the internet’s id.

And then there is the simple fact that YouTube is home to all kinds of garden variety hate — from crappy comments to hours-long screeds over genre movies. On YouTube, cultural warfare is entertainment, and that entertainment leads to big bucks for a few content creators and billions for Google. It certainly doesn’t help YouTube when its biggest star is name-checked in terrorist screeds — whether that name check was sincere, malicious or something else entirely. It still happened, and it makes the company look like it is at best a clueless pusher of the worst aspects of humanity.


Discord is the glue that holds many communities together, with a user base that revolves around gaming. Discord offers voice chat and instant messaging and runs on just about everything this side of an internet-connected toaster. There are more than 200 million users of Discord as of December 2018, if Wikipedia is to be believed.

Discord the company has become more proactive about shutting down servers where hate groups congregate — the software was used by the organizers of the white supremacist rally in Charlottesville, which led to action by the company. However Discord’s greatest strengths — the ease of setting up a community, consistent user identity across servers, and searchable public servers — is fully exploitable by those looking to create boltholes and for recruiting vulnerable individuals into extremist thought. Which is why we find Discord here, just next to YouTube.

Stamping out servers full of trolls and white supremacists can be a game of whack-a-mole. One where it isn’t always possible to see the critters if they don’t want to be found.


Born in part as a protest to perceived bias by Twitter against conservative voices, Gab was created as a an alternative to the microblogging site. It became a go-to platform for the full spectrum of the far right: from hard-core conservatives all the way out to neo-Nazis.

Under the banner of free speech, you can find all manner hate speech, and the Southern Poverty Law Center identifies Gab as the platform that radicalized the man who attacked a Pittsburgh synagogue last October. While Gab claims to have 850,000 registered users, the SPLC asked social media analysis site Storyful to look into that number. They found that just “19,526 unique usernames had posted content” in a one-week period in January 2019. 

Gab’s reputation for being ground zero for some of the most radical right-wing extremists has led to it having problems with host and payment companies. Still, while Gab is small, its community has managed to have a disproportionate impact on the world through the violent acts of its most unhinged members. A key difference between Gab and the other social media companies mentioned is that they don’t appear to be phased at all by the fact that people are being radicalized on their site.


The image board site for people who are too extreme for 4chan’s anonymous threads. 4chan used to be the bottom rung of the internet before you had to spin up a Tor router and make for the “dark web,” but 8chan is now the internet’s filthy truck stop toilet. You might think that’s an insult, but honestly that’s putting it mildly. And an 8chan member would likely be flattered, right before they (GRAPHIC DESCRIPTION DELETED).

8chan ethos revolves around a radical approach to free speech that is buried deep in the internet’s DNA. Shock and grotesqueries have long been a currency — particularly amongst young men and adolescent boys —online. Yet gallows humor and a thirst for being desensitized to the worst that humanity has created can make for a feedback loop that makes radical juvenilia indistinguishable from political extremism. At a certain point, it no longer matters if someone is spreading hate memes for the lulz or to terrify others. What matters is the impact.

Dark Web

Everything we’ve walked through so far is fairly easily accessible online. If you know your way around a search engine — and most netizens do — you can find these sites and services. Odds are you found this article ON one of those services.

But there is another layer: the “dark web.”

Not so much a place as an idea, the “dark web” refers to all the sites, chat rooms, and little spaces online that aren’t publicly accessible. The dark matter of the online world, the “dark web” requires the use of services like Tor anonymity software to access an alternate universe of content.

What’s out there varies wildly, and it’s a mirror of the vanilla internet. It’s also where hate groups would slip away to if by some fiat of governmental or industry action all the Nazis and ISIS types were banned from the publicly-accessible net.

There’s a tradeoff to that idea, of course: by being forced out of the daylight, it will be harder for those groups to recruit from places like YouTube and Discord. It will also be harder for them to be monitored.

The post Why It’s So Hard to Erase Hate Speech Online appeared first on YR Media.

Categories: Blog

Remix Your Life Artist Spotlight: $hakon

March 26, 2019 - 6:10pm

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Categories: Blog

How Privilege Gets You into College

March 26, 2019 - 12:50pm

The college admissions cheating scandal is making headlines, but we want to talk about another way people have been using their privilege to get into colleges for decades. Seth Marceau sat down with Ivy League grad and writer Taylor Crumpton to talk about her experience navigating the Ivies as a black woman and her thoughts on legacy admission policies.

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Categories: Blog

Bay Word of the Day: Scraper

March 25, 2019 - 6:00pm

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Why I Want to Talk About My Period — And a New Emoji Could Help

March 25, 2019 - 8:00am

When I first got my period, I thought it was super cool. So did my friends. We had this attitude: “We were women now, and we wanted to flaunt it.” But a shame around our periods started to emerge, mostly through our conversations with teen boys.

The stigma around getting your period isn’t new. But there are signs opinions could be changing. Apple just announced that in the next iOS update, a period emoji will be released. It’s literally a droplet of blood.

And a movie about the fight against period stigma in a town in India, called “Period. End of Sentence.” won this year’s Best Documentary Short award at the Oscars.

There’s still a lot to overcome.

In the 1980s, a survey from tampon company Tampax showed that the majority of people found it unacceptable to talk about periods, even at home. More recently, a study from THINX, an underwear company, showed that 12 percent of women have been shamed by their families, and 10 percent by a classmate, when it comes to their periods, so it’s no surprise that 71 percent hide their pads or tampons when going to the restroom. From these studies, it appears the stigma starts at home and follows us through school.

In my experience, as the boys around me and my friends graduated from middle to high school but didn’t seem to mature, we definitely felt stigma around menstruation. Guys made comments like, “Oh, man, it’s that time of the month,” when we were angry or, “Ew, did I ask?” if we talked about it within earshot.

These comments have been a norm since I was in elementary school, when we had our first ever sex education class. Our teachers split us up into two groups, boys and girls, and gave us separate lessons. Girls were introduced to periods, while the boys learned about erections. 

My experience of isolated, gender-specific lessons on puberty is quite common, and studies have shown that a lack of comprehensive sex education for boys can harm women. The shaming that my female friends and I experienced fell into a weird cycle. Guys get grossed out when they know a girl is on her period, so she tends not to talk about it, and as a result, guys hear about it less and less in their daily lives. Our bodies became increasingly foreign to them. I even find myself hiding it from some of my closest guy friends, because it seems almost wrong to talk about in front of them. But now I’m pushing myself to talk about it more, even when I’m uncomfortable, because it’s natural.

My girlfriends and I are now pushing back against period stigma that we encounter. What happens when some random dude butts in on our conversations about our bodies? We’ll just yell at him to leave us alone. We’ve grown sick of this immaturity and the speculation about our private lives.

We are also actively normalizing conversations about periods amongst each other. We’re very open. We talk about cramps, cravings, the struggle of having to wear sweats for a week straight. We exchange pads and tampons when someone unexpectedly gets hit with their time of the month.

Though it may seem pretty minor, the introduction of this new emoji could destigmatize periods even further. It makes conversation between people online easier. Now imagine pulling up an image of a droplet of blood — a virtual symbol of menstruation — every time you open up your phone. Regardless of your gender or sexual orientation, you can click on that bloody emoji and send it in an instant. 

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Categories: Blog

Students Demand Action on Gun Violence

March 25, 2019 - 12:15am

On the first anniversary of the March for Our Lives protest, students rallied at Capitol Hill and delivered letters to politicians to demand gun reform.

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Categories: Blog

Why I’m Not Afraid to Talk About My Chronic Pain

March 24, 2019 - 8:00am

I suffer from chronic pain. But my pain was invisible. So I was often greeted by disbelief.

Two years ago, I sprained my ankle. It didn’t completely heal. For months the pain got worse, until I was diagnosed with complex regional pain syndrome, a type of chronic nerve pain.

I spent the next eight months on crutches to give my foot room to heal.

During my rush-hour commute on BART, people were unwilling to give up their seats to a teenager, even one on crutches. They’d look down at my foot, then back up at me, questioning why someone my age would need the disability seating.

My pain therapist told me, “I see kids like you all the time.” She said that complex regional pain syndrome patients are most often teenage girls, like me.

While I’ve never met any, just imagining them makes me feel less alone.

Because even though the pain was bad, the isolation was even worse. I often asked why I was singled out to be living this nightmare. By speaking up about it now, I want to help ease the self-doubt and isolation that other chronic pain sufferers may feel.

The post Why I’m Not Afraid to Talk About My Chronic Pain appeared first on YR Media.

Categories: Blog

Campus Closures Leave Students Reeling

March 22, 2019 - 8:00am

Dread. Tears. The sense of having wasted precious time.

These are just some responses from students at 22 campuses owned by a company called Dream Center Education Holdings, when they learned earlier this month that their colleges would suddenly close.

Tens of thousands students across the U.S. could be affected by the closure of most Argosy University and Art Institute campuses.

Dream Center, a Christian non-profit organization, acquired Argosy and the Art Institutes in 2017. Just one week prior to the closings, the U.S. Department of Education cut off federal loans to Argosy, after learning that the institution used $13 million of aid meant for students to cover payroll and other expenses, according to the Washington Post.

Students say they received an email about a possible shut down on March 6, just two days before schools officially closed their doors. Now, they say they’re scrambling to transfer credits to other schools, claim refunds on their student loans, or awaiting promised diplomas in the mail.

Here’s what five Argosy and Art Institute students told YR Media’s Amber Ly about the effect of the closures and their future plans.

Trey Young, 28, former Art Institute of Seattle and San Francisco student Photo courtesy of Trey Young

“I felt like Chicken Little, just like, ‘The sky is falling, the sky is falling.’ I was saying, ‘Everyone listen, we’re not going to have a school soon.’ But then, I never expected for it to be shut down before the end of the quarter. I thought at least we would get to finish our quarter out. Now, I’m going to finish my degree at the Seattle Film Institute.

“I’m also a veteran. I have family that can take care of me, but other veterans, they’re just gonna be another statistic of homeless veterans because of this situation.”

Evan Kelley, 21, former Art Institute of San Francisco and Hollywood student Photo courtesy of Evan Kelley

“Initially when the San Francisco campus shut down and I was told the Hollywood campus would remain open, I felt that maybe things could work out. [So I transferred to the Hollywood campus.] When I got that email [that the Hollywood campus was closing], there was just this like sense of dread. I felt like I had went mad for two seconds because I started to laugh. Like, ‘Come on, dude, I had just got here.’

“I kind of felt like the school had pulled the rug out from under me. I can’t change the fact that the school is closing. I have to roll with the punches and try to stay optimistic, because if I feel myself getting too down in the dumps, it kind of hinders my taking action. And I always wanna be proactive.”

Alexandra Beuchat, 33, former Argosy University, Denver and online student Photo courtesy of Alexandra Beuchat

“So, I’ve graduated. I have a transcript that shows the date of completion, but I’m still anxiously waiting every single day. I check the mail like a little kid on Christmas for the diploma. So if we don’t get these degrees, it would be devastating.

“When I heard the school closed, I cried all night because I had no idea what was going to happen. Some of us students have talked. And had Dream Center not continued to have promised that we would be fine, some of us probably would’ve switched schools and wouldn’t have to go through this.”

Jennifer Smith, 47, former Argosy online student Photo courtesy of Jennifer Smith

“There’s a group of us that were in the program together. And we’re looking at different programs to see where we can transfer our credits. And it’s just a handful of schools that’s even offering this type of program.

“I only had a certain amount of student loans available to finish my degree. Everything else would have to be private pay out of pocket. So, now, we’re just left out there to figure this out on our own.”

Rachel Maier, 32, former Argosy University, Tampa student Photo courtesy of Rachel Maier

“We’re just going to wait and see if a diploma shows up. I don’t have a whole lot of options. I had a 3-month-old when I went back to school, and I’ve taken four months time away from her while doing the program. I don’t think I’m eligible for the loan forgiveness because I’ve read the stipulations for that and it says if you’ve completed the program, then you’re not eligible even if you don’t get your diploma. So we’ll probably just end up calling it a wash if I don’t get my diploma at this point.”

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Categories: Blog

Remix Your Life Artist Profile: Sunday

March 21, 2019 - 6:12pm

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Categories: Blog

Opinion: 5 Things the U.S. Can Learn from New Zealand’s Jacinda Ardern

March 21, 2019 - 2:39pm

Less than a week after terrorist attacks at two mosques in Christchurch, New Zealand, Prime Minister Jacinda Ardern announced a ban on all military-style semi-automatic and assault rifles. She also introduced a gun buyback program to encourage people to surrender those types of weapons.

The new gun policies announced Thursday come after 50 people were killed and another 50 wounded by a white supremacist gunman.

PM Jacinda Ardern says NZ will ban all military-style weapons and, assault rifles, high capacity magazines and parts that can turn a weapon into a military-style weapon.https://t.co/PN5Vvn2uJN

— RNZ (@radionz) March 21, 2019

The last mass shooting in New Zealand in 1990 also led to changes in the country’s gun laws.  

Gun reform advocates on social media are praising the Prime Minister and pointing to New Zealand as a model for how a country should respond after a mass shooting.

America, take notes. This is what you do after lots of people die as a result of accessibility to guns. https://t.co/QMto0lzQBl

— rubes (@ruby4everever) March 15, 2019

Gun rights supporters online see things very differently. 

New Zealand will ban assault rifles after a shooter killed 50 people at two mosques in Christchurch.

However, as Australia’s gun ban proves, stricter gun laws only disarm law-abiding gun owners.

Will New Zealand learn from its neighbor?

Watch: https://t.co/TDV0TGVPkj pic.twitter.com/xvKumOEKCJ

— PragerU (@prageru) March 21, 2019

New Zealand’s response contrasts to that of the United States, where 73 mass shootings have reportedly taken place since the beginning of 2019 (and it’s only March). Here are five things America can learn from New Zealand.  

1. Justice, Not Notoriety

Ardern has vowed not to speak the name of the perpetrator of the Christchurch terrorist attack. “Speak the names of those who were lost, rather than the name of the man who took them,” she implored in a statement. It’s amazing to see the Prime Minister choose victims over the attacker. America should take note.

2. Stricter Gun Laws – Immediately

Even before the law changed, gun owners in New Zealand — where firearm regulations had been relatively lax — started to turn in their weapons. The new regulations came quick — just days after the massacre. Ardern clearly understands the impact of gun control laws and the desperate need for change.

Until today I was one of the New Zealanders who owned a semi-automatic rifle. On the farm they are a useful tool in some circumstances, but my convenience doesn’t outweigh the risk of misuse.

We don’t need these in our country.

We have make sure it’s #NeverAgain pic.twitter.com/crLCQrOuLc

— John Hart (@farmgeek) March 18, 2019 3. Money for Funeral Assistance

The New Zealand government has pledged to cover up to $10,000 in funeral costs for the victims, the first of whom were buried Wednesday. In the U.S., by contrast, victims of tragedies are often are forced to launch GoFundMe campaigns to solicit donations for funerals and the other ongoing costs of losing a family member.  

4. Increased Social Media Regulation

The attack in Christchurch was broadcast on Facebook Live and viewed over 4,000 times before it was taken down. Facebook also reports that it took down about 1.5 million videos of the attacks worldwide. The role of social media in the massacre has sparked major debates on how sites should deal with graphic content and hate speech. 

We just shared more on our response to the horrific attack in New Zealand and how we’re working with local authorities and other tech companies to counter hate and terrorism https://t.co/mCU5FdCXhb

— Facebook Newsroom (@fbnewsroom) March 19, 2019 5. Explicit Support for New Zealand’s Muslim Community

Instead of supporting the Muslim community, America too often shows the opposite, with Islamophobia going un-checked in the media and through policies including the so-called “Muslim ban.” New Zealand, by contrast, is offering a powerful display of solidarity. Ardern announced that on Friday, March 22 the Muslim call to prayer and a moment of silence will air on radio and television nationwide. 

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Categories: Blog

Making Beats in an Arcade with Found Sounds Episode 5 – Plank

March 20, 2019 - 5:49pm

Who doesn’t love the arcade? It’s the spot to find all your favorite old-school video games in one place. Oluwafemi and Clay Xavier explore Plank, an arcade in Oakland, collecting sounds and playing some games along the way! Oh yeah did we mention there’s bowling too?

Check out every episode of “Found Sounds.”

Check out the full track list.

Learn more about Plank

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Categories: Blog

How To: Make a Beat Outside Your Comfort Zone

March 20, 2019 - 4:07pm

For many producers, being able to create great music across multiple genres is a dream. There are rewards to challenging yourself as a creative and making beats outside of your comfort zone. It allows you to explore a wider variety of musical sounds, and therefore reach a wider audience.  Having this kind of versatility under your belt can also give you a competitive edge in the music industry because you’ll be able to produce hits for anybody — R&B, Pop, Hip Hop, Trap, etc. The techniques I’ve outlined below will not only help you find some more slappin’ sounds to expand your repertoire, but will also help you figure out your OWN sound (if you don’t already have one).

1. Don’t think, just do.

Some of the best beats are made when you’re not overthinking, but instead just acting on what you hear immediately at that moment. Just do it! (shout out Nike)

2. Don’t listen to music right before you make a beat.

Many producers will listen to music made by the artist they’re working with to get a feel of what style they’re trying to cater to. But if you learn to listen to your own creative instincts before referencing other sounds, you can ensure that your beat will be fully authentic because you’re not trying to replicate a sound — you’re going off your own style and sound.

3. Figure out the basis of your beat.

What’s the BPM (Beats Per Minute/Tempo)?

What’s the pace (Double time, Half time)?

Oldschool? Newschool? Both?

4. Don’t overthink!

Like I said previously, the best beats are made when you’re not overthinking things like sounds or instruments. Essentially, just be open minded and try something new. You never know —- it might blap, or you might even find your sound.

5. Build on sounds

Figure out what type of sounds you’re envisioning like synths, bells, plucks, etc., and build on those.  Scroll through sounds until you find a named sound that catches your eye or sounds cool. If it sounds weird, keep picking sounds that sound dope until you find one you like.

Once you find your first sound, play the first couple melodies that come to mind.

Keep doing this for all your sounds.

6. Drum pattern: TRY NEW THINGS!

Try something you’re not used to. For example — multiple snares, claps, clap rolls, layer drums, or pitch your drums to give it a different effect.

Try using effects you haven’t used before to see if it further sauces up your midi’s.

7. Put your own sauce on it.

Whatever you have identified as what makes a beat uniquely your style — throw it in there. For ex: if your thing is triangles, throw a triangle in there.

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